How I Created High-Converting UGC Vertical Ads for AliExpress (and How You Can Do It for Your Brand)

As an actor and filmmaker, I’ve worked with major brands like Clear, appeared in Netflix films, and collaborated on global campaigns. But when AliExpress approached me to create UGC vertical ads using my personal brand Frank Rod, I knew exactly what they needed—authenticity that sells.

What Is UGC and Why Does It Work?

User-Generated Content (UGC) is not just a trend—it's a core part of how modern consumers connect with brands. It feels real, relatable, and trustworthy. When I speak directly to the camera as Frank Rod, not a character, it bridges the gap between the product and the person watching on their phone.

These UGC videos weren't about perfect lighting or cinematic effects—they were about human connection, clear messaging, and direct results.

The Power of Vertical Ads

All content for AliExpress was designed in vertical 9:16 format, optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts. These are not just formats—they’re high-conversion environments. Vertical ads demand attention, fill the screen, and feel native to the user’s experience.

One Strategy Is Not Enough

Here’s the truth: brands shouldn’t rely on just one type of video.

• High-impact commercials build your image.

• UGC builds trust and relatability.

• Vertical ads drive fast conversions.

Each one is a different gear in your marketing engine. When combined, they create a complete, powerful strategy that grows your brand from all angles.

Ready to Level Up Your Content?

At Video Content Shop, we don’t just make videos—we build marketing engines. Whether you need cinematic commercials, authentic UGC, or scroll-stopping vertical ads, my team and I are here to deliver results.

👉 Let’s build your next high-converting campaign.